Music is an ongoing exercise that, at its best, creates channels for the gospel to illuminate our lives in light of who God is. God gave Moses a song in Deuteronomy 31 so that when the children of Israel went through various trials and troubles, the song would confront them as a testimony to whom their God was. This is true of all great music; it speaks with clarity of the God of beauty behind the music...
Read MoreIt can be easy to forget that we pastors are not salesmen. We're not pushing a product called “the gospel.” We can’t develop an elevator pitch clever and concise enough to secure the sale. The oddity comes when we do create products that we then market and push — for worship pastors, our albums, and preaching pastors, our books. In that moment, we inch our way to becoming salespeople. And if we’re going to be good salespeople, then we need a marketing strategy and a platform, lots of followers, etc...
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