It can be easy to forget that we pastors are not salesmen. We're not pushing a product called “the gospel.” We can’t develop an elevator pitch clever and concise enough to secure the sale. The oddity comes when we do create products that we then market and push — for worship pastors, our albums, and preaching pastors, our books. In that moment, we inch our way to becoming salespeople. And if we’re going to be good salespeople, then we need a marketing strategy and a platform, lots of followers, etc...